Step 2 of 4 · Mitch & Murray Method

Strike Confirmed.
Pull More Gold Out.

Strike confirmed. Pull more out of the ground. 500 doors, AI-designed postcard, call tracking, performance report. $697 CAD flat.

Book Proof of Gold — $697 Get a Free Proof First

✓ Snap Admail delivery only · ✓ Two design revisions · ✓ Day 7 + Day 14 follow-up · ✓ No subscription

The Proof of Gold Math

500

Doors Hit

$1.39

Cost Per Door

5-10

Est. Calls

5-10x

Est. ROI

One closed job at $1,500-$2,500 average ticket pays back Proof of Gold 2-4x. Two closed jobs and the entire campaign is profit.

5 Steps. Locked Scope.

Order placed

You pay $697. We confirm the neighbourhood, trade, and offer.

AI design + your approval

24-48 hours: AI-generated postcard with your offer, QR code, call tracking number. You approve before we print.

Snap Admail handoff

We submit to Canada Post Neighbourhood Mail™. You get the confirmation with delivery window.

Cards in mailboxes

Standard delivery 7-14 business days. We notify you the day they hit.

Day 7 + Day 14 follow-up

We text you to confirm calls received and book the next campaign — or pivot if needed.

Scope Locked. No Surprises.

✓500 doors via Snap Admail (Canada Post Neighbourhood Mail™)

✓AI-designed 6×9 postcard, full colour, premium 14pt stock

✓Two rounds of design revisions

✓QR code linking to your booking page or website

✓Dedicated call tracking number

✓Performance report 14 days after delivery

✓Day 7 + Day 14 SMS follow-up

✓Milestone notifications at every step

✗NO in-house print add-ons

✗NO hand delivery

✗NO subscription

✗NO scope creep

Real Answers

Why 500 doors instead of 250 or 1,000?+

500 doors is the proven minimum for a statistically meaningful campaign. At a 1-2% response rate you get 5-10 calls — enough to confirm the offer works AND book real jobs in the same campaign. Smaller campaigns test; this one earns.

How do I know this works for my trade?+

Direct mail performs best for trades with $1,500+ ticket values and local-only service: HVAC, roofing, plumbing, lawn care, painting, RMT, dental, auto. If you do work in homes or local businesses, this works. We will tell you straight up if it does not fit your trade before taking your money.

What if no one calls?+

Then we redesign and rerun. Direct mail at 500 doors should produce calls — if it does not, the offer or the targeting is wrong, and we fix it for the next round. We are not in the business of taking your money and disappearing.

Can I add hand delivery or in-house printing?+

No. Proof of Gold is scope-locked to Snap Admail Canada Post Neighbourhood Mail™. If you want a custom hybrid (in-house print + hand delivery + neighbourhood mail), that is a different SKU and a different price. Locked scope keeps the price honest.