Step 1 of 4 · Mitch & Murray Method

Drill First.
Find Out If There is Gold.

Drill the test hole. See if there is gold in this neighbourhood. 250 doors, AI-designed postcard, call tracking, performance report. $397 CAD flat.

Order the Drill — $397 Get a Free Proof First

✓ Snap Admail delivery only · ✓ Two design revisions · ✓ Day 7 + Day 14 follow-up · ✓ No subscription

The Drill Math

250

Doors Hit

$1.59

Cost Per Door

3-6

Est. Calls

4-8x

Est. ROI

One job at $1,500-$2,500 average ticket value pays back the Drill 4-6x. Two jobs and the entire campaign is profit.

5 Steps. Locked Scope.

Order placed

You pay $397. We confirm the neighbourhood and trade.

AI design + your approval

24-48 hours: AI-generated postcard with your offer, QR code, call tracking number. You approve before we print.

Snap Admail handoff

We submit to Canada Post Neighbourhood Mail™. You get the confirmation with delivery window.

Cards in mailboxes

Standard delivery 7-14 business days. We notify you the day they hit.

Day 7 + Day 14 follow-up

We text you to confirm calls received and book the next campaign — or pivot if needed.

Scope Locked. No Surprises.

✓250 doors via Snap Admail (Canada Post Neighbourhood Mail™)

✓AI-designed 6×9 postcard, full colour

✓Two rounds of design revisions

✓QR code linking to your booking page or website

✓Dedicated call tracking number

✓Performance report 14 days after delivery

✓Day 7 + Day 14 SMS follow-up

✓Milestone notifications at every step

✗NO in-house print add-ons

✗NO hand delivery

✗NO subscription

✗NO scope creep

Real Answers

Why only 250 doors?+

Because that is enough to test a neighbourhood without committing thousands. Statistically, 250 doors at a 1-2% response rate gives you 3-6 calls — enough to know if direct mail works for your trade in this specific area before scaling up.

What if it does not work?+

Then we know. We move to a different neighbourhood, change the offer, or rule out direct mail for your trade. The Drill exists to remove the unknown for the smallest possible spend. No long-term contract.

How is delivery handled?+

Canada Post Neighbourhood Mail™ via Snap Admail. We hand the print and addressing over to Canada Post. Standard delivery window is 7-14 business days from drop. You will get a tracking confirmation when the cards leave for the postal stream.

Do I get to approve the design?+

Yes. We design the postcard with AI, send you a proof, and do not print until you say go. Two rounds of revisions included.