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Step 4 of 4 · Mitch & Murray Method · Best Value

Lock the Territory.
Own Your Trade.

Lock 4 neighbourhoods. Quarterly redesign. Own the trade in your area. 2,000 doors across 4 chosen neighbourhoods, AI-designed, quarterly refresh, priority queue. $2,997 CAD per quarter.

Lock the Territory — $2,997Strategy Call First

✓ Snap Admail delivery only · ✓ Quarterly AI redesign · ✓ Priority queue · ✓ Neighbourhood swap if needed

The Territory Lock Math

4
Neighbourhoods
2,000
Total Doors
25-45
Est. Calls
7-14x
Est. ROI

25-45 inbound calls per quarter at a 25-35% close rate = 6-15 closed jobs. At $1,500-$2,500 average ticket, one quarter returns $9,000-$37,500. The territory pays for itself in week 1 and prints profit for 12 weeks.

The Quarterly Cycle. Locked Scope.

1

Strategy session + 4 neighbourhood selection

45-minute call to map out which 4 neighbourhoods to lock based on your service area, average job value, and competition density.

2

AI creative refresh per neighbourhood + your approval

24-48 hours: AI generates customized postcard creative for each of your 4 areas. You approve before we print.

3

Snap Admail handoff (priority queue)

We submit all 4 neighbourhood drops to Canada Post Neighbourhood Mail™ same-day. You get the consolidated confirmation.

4

Cards in 2,000 mailboxes

Standard delivery 7-14 business days. We notify you the day each neighbourhood drops.

5

Mid-quarter check-in + end-of-quarter review

At week 6 we text you with call volume per neighbourhood. At week 12 we review which areas to keep, swap, or expand.

Scope Locked. No Surprises.

✓2,000 doors total across 4 neighbourhoods
✓Snap Admail delivery (Canada Post Neighbourhood Mail™)
✓AI-designed postcard per neighbourhood (4 unique creatives)
✓Quarterly AI creative refresh based on cycle data
✓Priority design queue (24-hour turnaround)
✓QR codes per neighbourhood for attribution
✓Dedicated call tracking number per neighbourhood
✓Performance dashboard updated weekly
✓Mid-quarter check-in (week 6)
✓End-of-quarter review (week 12)
✓Neighbourhood swap if not performing
✓Strategy call before each cycle
✗NO in-house print add-ons
✗NO auto-billing subscription
✗NO scope creep
✗NO surprise fees

Real Answers

Why 4 neighbourhoods instead of one bigger one?+
Because trades win territories, not single neighbourhoods. By spreading 2,000 doors across 4 chosen neighbourhoods you build name recognition across a service area. Customers see your postcard in 4 places, then notice your truck driving past, then remember you when their pipe bursts. Concentration plus spread is how local trades dominate.
Is this a subscription?+
No. Territory Lock is $2,997 per quarter — every 90 days you decide to run it again. No auto-billing. We just give you the priority queue and quarterly creative refresh because you are committing to ongoing presence.
How is the creative refreshed quarterly?+
Every 90 days we generate fresh AI postcard creative for each of your 4 neighbourhoods, informed by the QR scan data, call logs, and conversion rates from the previous cycle. Each neighbourhood may get slightly different creative based on what is working there.
What if one neighbourhood is not producing calls?+
We swap it. After each cycle we review which neighbourhoods are producing and which are not. The 4-neighbourhood model lets us prune what is not working and double down on what is. You always have 4 active areas, but they are the best 4 over time.

Not Ready for Territory Lock?

Start smaller and prove the model in one neighbourhood first.

Step 1
Drill
$397 · 250 doors
Step 2
Proof of Gold
$697 · 500 doors
Step 3
Big Rig
$1,497 · 1,000 doors

Lock It. Own It. Print Money.

Territory Lock is $2,997 per quarter. 4 neighbourhoods, 2,000 doors, scope locked, AI redesign every cycle. Order now and your first quarterly cycle is in the postal stream within 5-7 days.

Lock the Territory — $2,997Call TJ — 289-228-7021