Plumber Lead Generation – Niagara Falls Direct Mail
Targeted direct mail campaigns that put your plumbing business in front of homeowners who need you — right now.
Why Direct Mail Works for Plumbers
Homeowners don’t search for a plumber until the pipe bursts. Direct mail puts your name, phone number, and offer on their fridge before the emergency happens. When the flood starts, they call the card on the fridge — not Google.
- 97% open rate — every homeowner checks their mail
- Fridge-magnet effect — your brand stays visible for months
- Radius targeting — hit every door within 5 km of your service area
- No bidding wars — unlike Google Ads, you own the mailbox
- Trusted medium — physical mail outperforms digital ads for local trades
Campaign Packages & Pricing
Every package includes professional design, full-colour printing on premium card stock, Canada Post delivery, and postal walk targeting for your chosen area.
| Package | Doors | Price | Expected Calls | Best For |
|---|---|---|---|---|
| Test Strike | 250 | $397 | 2–5 calls | First-timers wanting proof it works |
| Block Buster | 500 | $697 | 5–10 calls | Most popular — covers a full neighbourhood |
| Street Sweeper | 1,000 | $1,197 | 10–20 calls | Serious growth — multiple postal walks |
| Neighbourhood Takeover | 2,500 | $2,497 | 20–50 calls | Dominate your entire service area |
What You Get
- Custom Design — Professionally designed postcard with your branding, phone number, and seasonal offer
- Premium Printing — Full-colour, double-sided on 14pt card stock with UV coating
- Postal Walk Targeting — Canada Post Neighbourhood Mail™ targeting your exact streets
- Fast Turnaround — Proofs in 24–48 hours, shipping same week
- Call Tracking Option — Dedicated phone number so you can measure every lead
- Local Pickup — Available from Port Colborne for hands-on delivery
Best Plumbing Campaigns to Run
- Winter Freeze Warning — “Frozen pipes? Call now for same-day service”
- Spring Inspection — “$49 drain inspection before the thaw”
- Water Heater Season — “10-year-old water heater? Free quote on replacement”
- Emergency Plumber Card — Fridge magnet mailer with 24/7 emergency number
- New Homeowner Welcome — Target recently sold homes with intro offer
Ready to Fill Your Plumbing Schedule?
Most plumbers see their first calls within 5–7 days of delivery.
289-228-7021Learn More About Our Process Call Now — Free Consultation
Frequently Asked Questions
How many calls should I expect from a direct mail campaign?
A typical 500-door campaign generates 5–10 inbound calls. Response rates vary by season and offer strength, but plumbing consistently outperforms other trades because of high-urgency demand.
How fast do the mailers go out?
You get design proofs in 24–48 hours. Once approved, printing takes 2–3 business days. Canada Post Neighbourhood Mail delivery takes 5–10 business days to reach every door.
Can I target specific streets or postal codes?
Yes. We use Canada Post postal walk data to target exact neighbourhoods. You can choose by postal code, proximity to your shop, or even around a recent job site.
What size are the mailers?
Standard oversized postcards (6×9 or 8.5×5.5). Large enough to stand out in the mailbox but sized for Canada Post unaddressed admail rates.
Do you handle the design or do I need to provide artwork?
We handle everything. Professional design with your logo, phone number, offer, and call to action. You approve the proof before anything prints.
Is this just for Niagara Falls or can I target other cities?
We serve the entire Niagara Region including St. Catharines, Welland, Fort Erie, Thorold, Port Colborne, and beyond. Hamilton, Burlington, and Oakville are also available.
What if I’ve never done direct mail before?
Start with the Test Strike (250 doors, $397). It’s designed for sceptical contractors who want proof before committing. Most come back for the Block Buster after seeing results.
Cities We Serve
Niagara Stands Out — 248 Port Colborne Drive, Port Colborne, ON L3K 2M5 — 289-228-7021 — info@niagarastandsout.com
Contractor Direct Mail Overview | Block Buster 500-Door Package | All Contractor Campaigns
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