General Contractor Lead Generation in Ontario
General contractors do everything — renovations, additions, basements, kitchens, bathrooms. But that breadth makes online lead generation a nightmare. HomeStars lumps you in with every handyman and specialist, and you're competing against 10+ contractors for the same lead. Direct mail puts YOU in the homeowner's hand — exclusively.
Why Direct Mail is Built for General Contractors
GCs thrive on high-ticket projects — kitchen renos ($25K-$60K), basement finishes ($30K-$50K), additions ($80K-$150K). One closed project from direct mail can fund your entire marketing budget for the year.
- High-ticket ROI — one kitchen reno from a $697 campaign = 35-85x return
- Neighbourhood credibility — "We just finished 3 projects on this street" is powerful
- Multiple services — showcase kitchens, bathrooms, basements, and additions in one piece
- Age-targeted — hit homes 15-30 years old that need updating
How It Works
- Define your territory — Pick neighbourhoods with older homes ready for renovation
- We design your piece — Portfolio-quality flyer with your best project photos
- Canada Post delivers — Every door, guaranteed
- You close big jobs — Exclusive leads, no bidding against 10 competitors
Packages
| Package | Doors | Price | Best For |
|---|---|---|---|
| Test Strike | 250 | $397 | Test one area |
| Block Buster | 500 | $697 | Cover a neighbourhood |
| Street Sweeper | 1,000 | $1,197 | Dominate a postal code |
| Neighbourhood Takeover | 2,500 | $2,497 | Own your territory |
Ontario Cities
We serve general contractors in Niagara Falls, Hamilton, St. Catharines, Burlington, Mississauga, Oakville, Brampton, and 25+ more Ontario cities.
FAQ
What's the ROI for a general contractor?
With 0.5-1.5% response rates on 500 doors, expect 3-7 serious inquiries. GC projects average $25,000-$60,000. Closing just ONE job from a $697 campaign = 35-85x return. This is the highest ROI trade for direct mail.
What should I feature on the flyer?
Lead with your best before/after photos. Kitchen and bathroom renos get the highest response. Include your WSIB number and any certifications — trust signals are critical for high-ticket projects.
Land your next big project. Start with 250 doors for $397 | How exclusive leads work
See also: Direct Mail Marketing Ontario | 2026 Response Rates
Have questions? We're here to help.