Every Door Direct Mail Ontario — Canada Post Neighbourhood Mail Guide
What Is “Every Door Direct Mail” in Canada?
In the US, it’s called EDDM. In Canada, the equivalent is Canada Post Neighbourhood Mail — unaddressed mail delivered to every household in your selected postal codes. No mailing list needed. No postage meter. Just design, print, and deliver.
How Canada Post Neighbourhood Mail Works
- Select your postal codes — Choose the neighbourhoods you want to target. Canada Post delivers to every household in those codes.
- Design your piece — Flyer, postcard, or brochure. Must meet Canada Post’s size and weight requirements.
- Print in quantity — Minimum 500 pieces per postal code walk.
- Deliver to Canada Post — They handle the rest. Delivery within 5-7 business days.
Pricing
| Piece Type | Cost Per Piece | 500 Pieces | 1,000 Pieces |
|---|---|---|---|
| Lettermail (standard) | $0.167 | $83.50 | $167 |
| Personalized Mail | $0.305+ | $152.50+ | $305+ |
| Oversized Postcard | $0.247 | $123.50 | $247 |
Note: Prices are Canada Post base rates (2026). Design and printing costs are additional. Our all-in packages include design, printing, AND delivery starting at $397 for 250 doors.
Neighbourhood Mail vs Personalized Mail
| Feature | Neighbourhood Mail | Personalized Mail |
|---|---|---|
| Addressing | Unaddressed (every door) | Addressed to specific person |
| Targeting | By postal code only | By name, demographics, purchase history |
| Cost | Lower ($0.167/piece) | Higher ($0.305+/piece) |
| Response rate | 1-3% | 3-5% |
| Best for | Brand awareness, seasonal pushes | Targeted offers, re-engagement |
When to Use Neighbourhood Mail
- You serve a geographic area — Landscapers, plumbers, roofers, restaurants, gyms
- You want brand awareness — Hit every door to become the known name
- You’re launching a new business — Introduce yourself to every household in your area
- Seasonal promotions — Spring lawn care, fall furnace tune-ups, holiday specials
Design Tips for Higher Response
- One clear offer — Don’t list 10 services. Pick one and make it compelling.
- Local imagery — Photos of your actual work in the neighbourhood, not stock photos.
- Urgency — “This week only” or “First 20 callers” or “Offer expires [date]”
- Phone number front and centre — Big, bold, easy to dial.
- Google reviews — Show your star rating and review count. Social proof sells.
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