The 10-second staff script that gets reviews in St. Catharines

What to say when handing customers the NFC puck

Bad script (used by 80% of St. Catharines businesses):
"If you have time, we'd love a review!"

Problem: No urgency. No benefit. Conversion: 3–6%.

Good script (tested across St. Paul St, Fourth Ave, Geneva St, Lakeshore Rd):
"Quick favour — tap your phone here to share your experience. Takes 10 seconds and helps local families find us. Thank you!"

Why it works:

• ✅ "Quick favour" → reciprocity trigger (they just bought something)
• ✅ "10 seconds" → removes objection
• ✅ "Helps local families" → community framing (powerful in St. Catharines)

Conversion: 18–24% tap-through rate (tested with 22 St. Catharines merchants Oct 2024).

Advanced: The St. Catharines "social proof" variant

"You're customer #340 this month — tap here to see why St. Catharines rates us 4.8 stars!"

Use this when you have 50+ reviews. Conversion: 26–32%.

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