The 10-second staff script that gets reviews in Niagara-on-the-Lake
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What to say when handing customers the NFC puck
Bad script (used by 80% of Niagara-on-the-Lake businesses):
"If you have time, we'd love a review!"
Problem: No urgency. No benefit. Conversion: 3–6%.
Good script (tested across Queen St, Lakeshore Rd, Mary St, Niagara Pkwy):
"Quick favour — tap your phone here to share your experience. Takes 10 seconds and helps local families find us. Thank you!"
Why it works:
- ✅ "Quick favour" → reciprocity trigger (they just bought something)
- ✅ "10 seconds" → removes objection
- ✅ "Helps local families" → community framing (powerful in Niagara-on-the-Lake)
Conversion: 18–24% tap-through rate (tested with 22 Niagara-on-the-Lake merchants Oct 2024).
Advanced: The Niagara-on-the-Lake "social proof" variant
"You're customer #340 this month — tap here to see why Niagara-on-the-Lake rates us 4.8 stars!"
Use this when you have 50+ reviews. Conversion: 26–32%.
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