NFC Tap Review Cards Boost Ontario Small Business Revenue
NFC Tap Review Cards Boost Ontario Small Business Revenue
Michael Luca, Associate Professor at Harvard Business School, found that a one-star increase in Yelp rating can lead to a 5 to 9 percent increase in revenue for independent restaurants. This insight comes from the foundational peer-reviewed study 'Reviews, Reputation, and Revenue: The Case of Yelp.com,' published as Harvard Business School Working Paper 12-016.
I see this every week in Port Colborne — the businesses that tap us for NFC cards see their Google profile fill up within weeks. The friction was always the problem, not the willingness. These small businesses are now getting the reviews they deserve and seeing a boost in business as a result.
Are you leaving revenue on the table due to a weak Google presence? Custom print products like NFC tap-to-review cards can help build your local presence and attract more reviews. Increase customer engagement and improve your online reputation with our NFC cards. NFC Tap-to-Review Cards →
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