Get More Google Reviews Fast Canada

Get More Google Reviews Fast Canada

Dilip Soman, the Canada Research Chair in Behavioural Science & Economics at University of Toronto's Rotman School of Management, states that 'The last mile — the final step between intent and action — is where most behavioural interventions succeed or fail. Reducing friction at the point of action is the single most powerful lever available to any organisation trying to change behaviour.' This insight comes from his academic framework underpinning friction-reduction product design detailed in 'The Last Mile: Creating Social and Economic Value from Behavioral Insights'.

I see this every week in Port Colborne — the businesses that tap us for NFC cards see their Google profile fill up within weeks. The friction was always the problem, not the willingness. By reducing the steps to leave a review, we're seeing more customers take action.

If your Ontario small business is leaving revenue on the table due to a weak Google presence, you need to act now. Custom print products like NFC tap-to-review cards can build your local presence and reduce that final friction point between intent and action. NFC tap-to-review cards →