How to Get Your First 100 Customers — Ontario Small Business
How to Get Your First 100 Customers — Ontario Small Business Guide 2026
New business owners in Ontario are always looking for ways to attract customers quickly. With the right strategies, you can turn your new venture into a customer magnet. Here’s a practical guide to help you secure your first 100 customers.
1. Set up Google Business Profile immediately
- Action: Create a Google My Business profile for your business within the first week of operation.
- Why? : A Google Business Profile ensures that your business is discoverable on Google Maps and local search results, increasing visibility to potential customers.
2. Get your first 10 reviews using NFC tap cards
- Action: Distribute NFC tap cards with a simple link to leave a review on Google or Yelp.
- Why? : Encourage satisfied customers to leave positive feedback, which can significantly boost your online reputation and attract more customers.
3. Direct mail your neighbourhood (500-door campaign)
- Action: Design and send a professional-looking flyer to homes within a 1km radius of your business.
- Why? : Direct mail is a tangible, personal way to introduce your brand to potential customers in your local community.
4. Brand your vehicle with lettering
- Action: Invest in high-quality vinyl lettering for your company vehicle.
- Why? : A branded vehicle serves as a rolling advertisement, providing constant exposure to potential customers while on the road.
5. Join local BIA/chamber
- Action: Look for Business Improvement Associations (BIAs) or chambers of commerce in your area and join them.
- Why? : These organizations offer networking opportunities, business resources, and community support that can help you connect with potential customers.
6. Facebook community groups
- Action: Join local and relevant Facebook community groups and actively participate in discussions.
- Why? : These groups are filled with potential customers looking for recommendations, deals, and services like yours.
7. Door-to-door in commercial areas
- Action: Conduct a door-to-door campaign in nearby commercial areas, distributing flyers or business cards to local businesses and offices.
- Why? : Targeting businesses within your service area can lead to partnerships and indirect referrals.
8. Referral program from day one
In conclusion, securing your first 100 customers doesn’t have to be overwhelming. By implementing these practical and action-oriented strategies, you can effectively market your new business in Ontario and start building a solid customer base. Remember, consistency and persistence are key to long-term success.
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