Roofing Contractor Leads Ontario – Direct Mail Campaigns
Targeted direct mail that lands in homeowner mailboxes right when they need a roofer — storm season, spring thaw, or aging shingles.
Why Direct Mail Wins for Roofers
Roofing is a trust-based sale. Homeowners won’t hand $8,000–$15,000 to someone they found in a random Google ad. Direct mail establishes your company as a local, legitimate, professional operation before they even need you. When the storm hits or the inspector flags their shingles, your card is already on their counter.
- Storm-chaser defence — Homeowners trust the local roofer they already know over out-of-town crews
- 97% open rate — Physical mail gets seen, unlike digital ads that get scrolled past
- Neighbourhood saturation — When one house on the street gets a new roof, neighbours notice
- Repeat visibility — Postcards stay on counters and fridges for weeks or months
- No click fraud — Every dollar goes to a real mailbox, not a bot click
Peak Roofing Campaign Timing in Ontario
- March–April (Spring Thaw): “Winter damage? Free roof inspection before spring rains.”
- May–June (Peak Season): “Book your roof replacement before the summer rush.”
- July–August (Storm Season): “Storm damage? We handle insurance claims. Call now.”
- September–October (Pre-Winter): “Protect your home before winter. Free assessment.”
- After Any Major Storm: “Hail/wind damage? Free inspection, insurance direct billing.”
Campaign Packages & Pricing
All packages include custom design, full-colour printing on premium 14pt card stock, Canada Post Neighbourhood Mail™ delivery, and targeted postal walk selection.
| Package | Doors | Price | Expected Calls | Best For |
|---|---|---|---|---|
| Test Strike | 250 | $397 | 2–5 calls | Test the waters — one postal walk |
| Block Buster | 500 | $697 | 5–10 calls | Most popular — full subdivision coverage |
| Street Sweeper | 1,000 | $1,197 | 10–20 calls | Multiple neighbourhoods — serious pipeline |
| Neighbourhood Takeover | 2,500 | $2,497 | 20–50 calls | Dominate a full city zone |
What Every Roofing Campaign Includes
- Custom Design — Professional postcard with your branding, before/after photos, and seasonal offer
- Premium Printing — Full-colour, double-sided, 14pt card stock with UV gloss coating
- Postal Walk Targeting — Target by neighbourhood age, housing density, and postal code
- Storm Damage Messaging — Ready-to-deploy templates for post-storm campaigns
- Insurance Claim Language — Copy that positions you as the trusted insurance-approved roofer
- Fast Turnaround — 24–48 hour proofs, 2–3 day printing, same-week shipping
- Local Pickup — Available from Port Colborne for Ontario contractors
Roofing Campaign Ideas That Generate Leads
- Free Roof Inspection — “Is your roof ready for winter? Book a free 15-minute inspection.”
- Storm Damage Response — “Recent hail damage? We handle the insurance paperwork.”
- Neighbourhood Blitz — After completing a job, hit every house on the street: “We just replaced your neighbour’s roof.”
- Aging Roof Alert — Target 20+ year old subdivisions: “Roofs don’t last forever. Free assessment.”
- Financing Offer — “New roof, $0 down. 12-month financing available.”
- Spring Maintenance Check — “$149 spring roof tune-up: clean gutters, seal flashing, inspect shingles.”
Ready to Fill Your Roofing Pipeline?
One roof replacement averages $8,000–$15,000. A single $397 campaign that lands one job pays for itself 20x over.
289-228-7021Learn More About Our Process Call Now — Free Consultation
Frequently Asked Questions
What is the ROI on direct mail for roofers?
Roofing has the highest ROI of any trade for direct mail. A single roof replacement ($8,000–$15,000) from a $397 campaign is a 20x–37x return. Even conservative estimates show 5–10x ROI on the Block Buster package.
When should I send roofing mailers?
Best timing is 4–6 weeks before peak season. March–April for spring inspections, September–October for pre-winter preparation. After any major storm, send immediately to affected postal codes.
Can I target subdivisions with older roofs?
Yes. We use housing age data to target subdivisions built 20+ years ago where roofs are nearing end of life. These homeowners are the most likely to need replacement or major repairs.
Do you serve areas outside Niagara?
We serve all of Ontario. While our base is in Niagara Region, Canada Post Neighbourhood Mail covers every city in the province. Hamilton, GTA, Kitchener-Waterloo, London — all available.
Can I include insurance claim information on the mailer?
Absolutely. We include messaging about insurance direct billing, storm damage assessment, and claims assistance. This positions you as the professional choice over storm-chaser crews.
How fast can I deploy a storm-response campaign?
We keep storm-response templates ready to go. After a major storm, we can have proofs to you within 24 hours and printing started the next day. Critical for capturing leads before competitors.
What if I only do repairs, not full replacements?
Direct mail works for all roofing services — repairs, inspections, maintenance, gutter cleaning. We tailor the messaging to your specific services and price points.
Cities We Serve Across Ontario
Niagara Stands Out — 248 Port Colborne Drive, Port Colborne, ON L3K 2M5 — 289-228-7021 — info@niagarastandsout.com
Plumber Leads | HVAC Leads | All Contractor Campaigns | Block Buster Package
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