Tap-to-Trust™ Self-Install Guide

TAP-TO-TRUST™ SELF-INSTALL GUIDE

Install Time: 5 minutes Tools Needed: None (alcohol wipe included) Difficulty: ⭐☆☆☆☆ (Easier than hanging a picture) ---

📦 WHAT'S IN YOUR KIT

Starter Pack ($59):

  • ✅ 1 NFC + QR window decal (6" weatherproof)
  • ✅ 1 QR counter card with mini stand
  • ✅ Alcohol wipe
  • ✅ Quick Start guide (this document)

    • Pro Pack ($149):

  • ✅ 3 NFC + QR devices (mix of decals and cards)
  • ✅ Printable staff script
  • ✅ Alcohol wipes
  • ✅ Quick Start guide

    • Network Pack ($349-$649):

  • ✅ 5 or 10 NFC + QR devices
  • ✅ Brand kit (logo-matched QR art)
  • ✅ Staff training materials
  • ✅ Alcohol wipes
  • ✅ Quick Start guide
    • ---

    ⚡ 5-MINUTE INSTALL (3 Steps)

    STEP 1: CLEAN (1 minute)

  • Choose your placement spot (door, window, counter, mirror)
  • Wipe surface with included alcohol wipe
  • Let dry for 30 seconds
    • Best Spots:
  • Door/Window: Eye level (5-6 feet high)
  • Counter: Near payment terminal
  • Bathroom Mirror: Center, eye level
  • Table: On tent card stand

    • STEP 2: PEEL & STICK (30 seconds)

  • Peel backing from decal
  • Align carefully (you get ONE shot!)
  • Press firmly from center outward
  • Smooth out any air bubbles
    • Pro Tips:
  • Decals stick best to smooth, clean surfaces
  • Avoid textured walls (use counter cards instead)
  • For outdoor placement, press extra firmly

    • STEP 3: TEST (30 seconds)

  • Open your phone (iPhone or Android)
  • Tap the NFC area (top half of device)
  • Link should open automatically
  • iPhone: Tap notification at top of screen
  • Android: Link opens instantly
    • If it doesn't work:
  • Make sure phone is unlocked
  • Try holding phone flat against device (not at angle)
  • Move phone slowly across entire decal surface
  • Check that NFC is enabled in phone settings
    • ---

    📱 HOW CUSTOMERS USE IT

    For Customers with NFC (iPhone 7+, most Android):

  • Tap phone on decal
  • Link opens automatically
  • Choose: Review or Private Feedback
  • Done in 10 seconds!

    • For Customers without NFC (older phones):

  • Scan QR code with camera app
  • Link opens
  • Choose: Review or Private Feedback
  • Done in 15 seconds!
    • No app needed. Works on 95% of smartphones. ---

    🎯 STRATEGIC PLACEMENT (Get More Reviews)

    Single Device (Starter):

    Best Spot: Counter at payment point Staff Ask: "Mind tapping here to share feedback?"

    3 Devices (Pro):

  • Door: "Tap to leave a review"
  • Counter: "Thanks! Quick tap for feedback?"
  • Bathroom: "Great experience? Tap to share"

    • 5-10 Devices (Network):

  • Entrance door
  • Waiting area table
  • Checkout counter
  • Service bay/consultation room
  • Bathroom mirror
  • Exit door
  • Outdoor patio
  • Hallway
  • Lounge
  • Break room
    • Rule of Thumb: More touchpoints = more reviews (Most customers need 2-3 prompts to actually tap) ---

    💬 STAFF SCRIPT (30-Second Ask)

    At Checkout (Best Time):

    
"Hey, before you go — would you mind tapping here
to share your feedback? It's super quick — just
tap your phone and choose review or private note.
Takes 10 seconds!"

    During Service:

    
"By the way, we're collecting feedback with this
new tap system. If you have a minute at the end,
just tap your phone here. You can leave a review
or send us a private note — totally up to you!"

    At Door/Exit:

    
"Thanks for coming in! If you tap here with your
phone, you can share a quick review or private
feedback. Either way, we really appreciate it!"
    Key Phrases:
  • ✅ "Review OR private feedback" (gives choice)
  • ✅ "Takes 10 seconds" (removes friction)
  • ✅ "Just tap your phone" (clear action)
  • ❌ DON'T say "leave a 5-star review" (incentive = Google violation)
  • ❌ DON'T offer rewards/discounts for reviews (policy violation)
    • ---

    📊 TRACKING YOUR RESULTS

    Included Analytics (Pro & Network):

  • Total taps per device
  • Review vs. private feedback split
  • Peak tap times
  • Weekly email summary

    • What to Track Manually (Starter):

  • Google reviews before/after install
  • Customer feedback mentions
  • Staff ask rate (% of customers asked)

    • Benchmarks:

  • Good: 5-10% of customers tap
  • Great: 10-20% of customers tap
  • Excellent: 20%+ of customers tap
    • To improve: Train staff to ask EVERY customer ---

    🔧 TROUBLESHOOTING

    "Phone doesn't detect NFC"

  • iPhone: NFC always on (iPhone 7+). Just tap.
  • Android: Settings → Connections → NFC → Enable
  • Backup: Customer can scan QR code instead

    • "Link goes to wrong business"

  • Contact us immediately: info@niagarastandsout.com
  • We'll update your tap link within 1 hour

    • "Decal won't stick"

  • Surface may be too textured or dirty
  • Try counter card on stand instead
  • Or place decal on smooth window/mirror

    • "Customer left negative review"

  • Good news: They chose PUBLIC review (engaged!)
  • Response: Reply professionally on Google
  • Next time: Improve service based on feedback

    • "Not getting many taps"

  • Check placement (is it visible?)
  • Train staff to ask more often
  • Add more devices (Pro or Network upgrade)
  • Test tap yourself daily (make sure it works)
    • ---

    ⬆️ UPGRADE OPTIONS

    Already have Starter? Add:

  • 2nd device: $39
  • Upgrade to Pro (3 devices): $119
  • Reviews-on-Autopilot subscription: $29/mo

    • Already have Pro? Add:

  • Upgrade to 5-device Network: $249
  • Upgrade to 10-device Network: $549
  • Reviews-on-Autopilot subscription: $29/mo

    • Reviews-on-Autopilot Benefits:

  • ✅ Analytics dashboard
  • ✅ Unlimited link changes
  • ✅ Replacement tag coverage
  • ✅ A/B signage testing
  • ✅ Priority support
    • ---

    📞 SUPPORT

    Need Help?

  • Email: info@niagarastandsout.com
  • Phone: 289-228-7021
  • Hours: Mon-Fri 9am-5pm ET

    • Common Requests:

  • Change Google review link
  • Add more devices
  • Get replacement tags
  • Update business name
  • Technical support
    • Response Time: < 4 hours (usually < 1 hour) ---

    ✅ FINAL CHECKLIST

    Before you're done:
  • [ ] Surface is clean and dry
  • [ ] Decal is firmly pressed (no bubbles)
  • [ ] Tested with YOUR phone (works?)
  • [ ] Tested with staff phone (works?)
  • [ ] Staff know the ask script
  • [ ] Link goes to correct Google profile
  • [ ] "Review or Private Feedback" choice shows
    • You're LIVE! Start asking customers to tap. ---

    🎁 BONUS: MAXIMIZE REVIEWS

    Week 1:

  • Ask EVERY customer
  • Test different ask scripts
  • Track which staff get most taps

    • Week 2:

  • Add 2nd device in different spot
  • Compare tap rates by location
  • Refine staff training

    • Week 3:

  • Analyze results
  • Double down on best-performing spots
  • Consider Pro or Network upgrade

    • Week 4:

  • Set up Reviews-on-Autopilot ($29/mo)
  • Automate analytics + link changes
  • Focus on customer experience
    • Most businesses see 267% more reviews in first month. --- Questions? We're here to help. Email: info@niagarastandsout.com Phone: 289-228-7021 Web: niagarastandsout.ca Thanks for choosing Tap-to-Trust™