Google Review Reply Scripts (Positive & Negative)
Templates · Retention · Reputation
Google Review Reply Scripts
Respond within minutes using these pre-built positive and negative review scripts. Personalise the placeholders, stay on-brand, and keep your Google profile active.
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5★ Review Reply Template
Hi {{ reviewer }},
Thank you for the kind words about {{ highlight }}! We loved working with you in {{ city }} and we’re here anytime you need {{ next service }}.
— {{ team_member }}, {{ company_name }}
4★ Review Reply Template
Hi {{ reviewer }},
We’re thrilled you had a positive experience with {{ company_name }}. If there’s anything we could have done to earn the extra star, let us know at {{ support_email }}—we’re always improving.
Thanks again for trusting us,
{{ team_member }}
1★ / Negative Review Reply Template
Hi {{ reviewer }},
We’re sorry to hear this didn’t meet your expectations. We’ve opened a support ticket (#{ ticket_number }) and will reach out within 1 business day to make things right.
Please email us at {{ support_email }} or call {{ support_phone }} so we can resolve this personally.
— {{ team_member }}, {{ company_name }}
Escalation Workflow
- Log the review in your CRM with tags for sentiment and service type.
- Assign an owner to follow up within 24 hours (same day preferred).
- If the issue is resolved, ask the customer if they’d consider updating the review.
FAQ
Should I reply to every Google review?
Yes—Google encourages active responses. Even short acknowledgements build trust and show prospects that you monitor feedback.
Can I copy/paste the same reply?
It’s better to personalise at least one detail (service, location, staff name) so your replies feel genuine and not automated.