Direct Mail vs Digital Marketing for Contractors
The data says: use both. But start with direct mail — here's why.
The Head-to-Head Numbers
| Metric | Direct Mail | Digital Ads | Winner |
|---|---|---|---|
| Open Rate | 80-90% | 20-30% | |
| Response Rate | 4.4% | 0.12% | |
| Days in Home | 17 days | Seconds | |
| Ad Blocker Proof | 100% | 58% | |
| Speed to First Lead | 7-10 days | 1-3 days | Digital |
| Trust Factor | Tangible | Low |
Start With Direct Mail — See Results in 7 Days
250 doors, $397. Most contractors get 5-10 calls.
or call 289-228-7021 for a free consultation
The Smart Contractor Combo (Direct Mail + Reviews + Google)
- Direct mail gets them to call you → Buy 500 doors ($697) →
- NFC review cards get them to review you → Buy review kit ($99.99) →
- Reviews push you up Google Maps → Buy GBP management ($149/mo) →
- Google sends you MORE calls → Repeat from step 1
Flywheel effect: Each step makes the next one more effective. This is how you OWN your territory.
Buy the Full Stack
Block Buster — 500 Door Campaign
Direct mail that gets your phone ringing
CAN-TAP Pro Bundle — NFC Review Kit
Tap-to-review system for every job site
GBP Growth Plan — Monthly Management
We manage your Google Maps ranking
Double Your Results: Add Google Review Hardware
Direct mail gets them to call. NFC review cards get them to leave 5-star reviews. Together = you dominate Google Maps.
SIGNAL STARTER Kit
NFC stand + window decal + dashboard
SIGNAL + AUTHORITY
Review system + AI responses + backlinks
Not Ready to Buy? Get a Free Quote First.
Tell us your trade, city, and how many doors. We'll send a custom campaign plan — free, no pressure.
Or call 289-228-7021 — we answer 7 days a week
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