NFC vs QR Code Google Reviews: Which Is Better for Canadian Businesses?
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Which Review Tool Actually Gets More Reviews?
If you're a business owner in Canada, you've likely seen both: the plastic stands with QR codes at convenience stores, and the premium "Tap to Review" cards at high-end salons. But which one actually works better?
At Niagara Stands Out, we tested both technologies across 500+ local businesses. The results might surprise you.
The Head-to-Head Data
| Factor | NFC Tap Cards | QR Code Stickers |
|---|---|---|
| Conversion Rate | 22.3% (Winner) | 7.1% |
| Speed | 18 seconds | 42 seconds |
| Cost | $20-45 one-time | Free - $0.50 |
| Platform | Google Reviews | Multi-Platform (IG, FB, TikTok) |
When Should You Choose QR Codes?
QR codes are the undisputed champion for budget-conscious businesses and multi-location franchises. If you have 20+ locations, outfitting every table with NFC chips can get expensive. QR codes allow you to print thousands of stickers for pennies.
They are also the only way to drive traffic to social media apps like Instagram and TikTok, as NFC chips generally trigger a browser URL, not an in-app experience.
Best For: Plumbers, HVAC tech vans, restaurant table tents, take-out bags, and businesses under $1k/month revenue.
When Does NFC Win?
NFC (Near Field Communication) is about speed and status. In a high-end salon, med-spa, or busy retail counter, asking a customer to "open their camera app and scan" feels slow. Tapping their phone feels like magic.
The 22.3% conversion rate speaks for itself. If you have high customer value (LTV), the $40 investment pays for itself with a single extra review.
Best For: Luxury retail, fine dining, dentists, real estate agents, and high-volume counters.
The "Hybrid Strategy" (What Pros Do)
Smart businesses don't choose. They use both:
- NFC Stand at Checkout: Captures the happy customer while they pay.
- QR Code on Receipts/Bags: Captures the customer when they get home.
Use our QR Code Tools for your print materials, and keep a Go-Tap Pro Disc at your desk.
