Direct Mail Lead Generation for Plumbing Contractors in Ontario

Direct Mail Lead Generation for Plumbing Contractors

Average job value: $500-$8,000 · Best timing: Year-round (no true off-season) · Packages from $397

You're a plumbing contractor in Ontario. You're great at what you do. But finding new customers? That's a different skill entirely. Google Ads cost a fortune. Facebook leads are unqualified. And word of mouth only carries you so far.

Direct mail changes the equation. Instead of waiting for homeowners to search for you online, you put your name directly on their kitchen table. No algorithm. No bidding war. Just your brand, your phone number, and a compelling reason to call.

5-15

Calls per 500-door drop

$500-$8,000

Average plumbing job value

81%

Direct mail open rate

$647

Why Direct Mail Works for Plumbing Contractors

The average plumbing job in Ontario is worth $500-$8,000. A 500-door direct mail campaign costs $647. If you close just 1-2 jobs from a single campaign, you're looking at a 5-15x return on investment.

But it's not just about the math. Direct mail works for plumbing contractors because:

Homeowners keep it. 81% of direct mail gets opened. 39% of recipients keep it for reference. Your flyer stays on the fridge or in the junk drawer — ready when they need you.
No competition on the page. With Google Ads, you're one of 4 ads above the fold. With direct mail, you're the ONLY contractor in their mailbox.
You control the territory. We serve one contractor per trade per postal walk. Once you lock a neighbourhood, your competitors can't use it.
It compounds. The second mailer to the same area always performs better than the first. Familiarity breeds trust.

Real Results

A Niagara plumber sent 500 mailers with a $50-off drain cleaning offer. 18 calls, 9 drain cleanings, 3 upsold to bathroom renos. $14,200 revenue from $647.

Plumbing Services That Convert Best with Direct Mail

Not all services perform equally in direct mail campaigns. Here are the plumbing services that generate the most calls:

Drain Cleaning
Water Heater Replacement
Bathroom Renovations
Pipe Repair
Sump Pump Installation
Backflow Prevention

The key is matching your mailer message to seasonal demand. 'Keep this on your fridge' — emergency plumber positioning. When the pipe bursts at 2 AM, they call the number on the fridge.

When to Mail — Seasonal Timing for Plumbing Contractors

Best timing: Year-round (no true off-season)

Target homes with galvanized pipes (pre-1970s builds). Also target newer subdivisions for bathroom renovation upsells.

We help you plan your campaign timing so your mailer lands exactly when homeowners are thinking about drain cleaning. Too early and they forget. Too late and they've already hired someone else. We've run enough campaigns to know the sweet spot.

How It Works — 4 Simple Steps

Pick Your Territory

Choose neighbourhoods in any Ontario city. One plumbing contractor per area.

We Design It

Professional plumbing flyer with your brand. Approved before print.

Canada Post Delivers

Neighbourhood Mail to every door. Delivery receipt included.

Your Phone Rings

Average 5-15 calls per 500-door campaign. No middleman.

Packages for Plumbing Contractors

Package	Doors	Price	Best For
Test Strike	250	$397	Sceptical? Try 250 doors first.
Block Buster (Most Popular)	500	$647	Best results per dollar for plumbing.
Street Sweeper	1,000	$1,197	Serious about growth.
Neighbourhood Takeover	2,500	$1,997	OWN your territory.

Start Your Plumbing Campaign — $647

500 doors, custom design, Canada Post delivery, tracking included

Frequently Asked Questions

How much does direct mail lead generation cost for plumbing contractors?

Packages start at $397 for 250 doors (Test Strike). Most plumbing contractors choose the Block Buster at $647 for 500 doors — it's the sweet spot for generating 5-15 phone calls. All packages include design, print, and Canada Post delivery.

When is the best time to run a direct mail campaign for plumbing services?

Year-round (no true off-season). Timing your campaign to match seasonal demand is critical. We help you plan your mail drop to land when homeowners are thinking about drain cleaning.

What should a plumbing contractor put on a direct mail flyer?

The best-performing plumbing mailers include: your company name and logo, a clear phone number, 2-3 key services, a compelling offer (free estimate, seasonal discount), and a trust signal (licensed, insured, years in business). We design all of this for you.

How many leads can I expect from a plumbing direct mail campaign?

On average, 500 doors generates 5-15 phone calls for plumbing contractors. Response rates depend on neighbourhood targeting, seasonal timing, and offer strength. The average plumbing job is $500-$8,000, so even 2-3 conversions from a $647 campaign delivers massive ROI.

Can I target specific neighbourhoods for my plumbing business?

Absolutely. We use Canada Post postal walk data to target exactly the neighbourhoods where your ideal customers live. Target homes with galvanized pipes (pre-1970s builds). Also target newer subdivisions for bathroom renovation upsells.

Do you handle the design or do I need my own flyer?

We handle everything. Our team designs a professional flyer tailored to plumbing contractors. You approve a digital proof before we print. 14pt card stock, full-colour, UV coated — premium materials that reflect the quality of your work.

Ready to Fill Your Plumbing Schedule?

One contractor per trade per territory. Lock yours before a competitor does.

Take the 5-Minute Quiz Call TJ: 289-228-7021

Direct Mail Lead Generation for Plumbing Contractors in Ontario