Electrician Marketing Online: Google Tools That Actually Generate Leads

The average Canadian electrician spends less than $500/year on digital marketing. Meanwhile, the top-performing electrical contractors in any city are getting 15-30 inbound calls per week from Google alone.

The gap isn't skill — it's visibility. Here's how to use Google tools to close that gap.

Why Electricians Struggle with Online Marketing

• "I get enough work from referrals" — Until a slow season hits and you don't
• "I don't have time" — These tools take 15 minutes/day once set up
• "I'm not tech savvy" — If you can wire a 200-amp panel, you can fill out a Google form

The electricians who embrace Google tools today are building a lead pipeline their competitors can't replicate with referrals alone.

The Electrical Contractor Google Stack

1. Google Business Profile — Your Digital Storefront

Primary category: Electrician

Secondary categories: Electrical Installation Service, Lighting Contractor, Generator Installation, EV Charger Installation, Emergency Electrician

That last category — EV Charger Installation — is a goldmine. Search volume for "EV charger installer near me" has increased 300% since 2023. If you offer this service and it's in your GBP categories, you'll capture a rapidly growing market.

2. Google Reviews — Your Sales Team

Electrical work is trust-intensive. Customers are letting you into their home to work on systems that, done wrong, could cause fires. Reviews are your proof of competence.

Goal: 60+ reviews, 4.5+ stars. Use NFC tap-to-review cards at every service call. Electricians carry these in their tool belt and hand them to homeowners at job completion.

3. Google LSAs — Pay Only for Real Leads

Electrical is one of the eligible LSA categories in Canada. Pay $20-$45 per lead instead of $5-$15 per click on regular Google Ads. You only pay when someone actually calls or messages.

The Google Guaranteed badge is especially powerful for electricians — it tells homeowners that Google has verified your license and insurance.

4. Google Ads — Emergency Keywords

Target these high-intent keywords:

• "emergency electrician [city]"
• "no power in house"
• "electrical panel upgrade cost"
• "EV charger installation [city]"
• "licensed electrician near me"

Photos That Win for Electricians

Skip panel photos (they all look the same to homeowners). Instead upload:

• Clean, organized panel upgrades (before/after)
• EV charger installations on finished garages
• Outdoor lighting projects at night (dramatic before/after)
• Team photos in clean branded uniforms
• Branded vans and trucks with your logo and license number

Electrician-Specific Marketing Stack

• NFC Review Cards — Every tech carries one in their tool belt
• Fleet Branding — License number, phone, and logo on every vehicle
• Direct Mail — Target new-build subdivisions and older neighbourhoods due for upgrades
• Appointment Cards — Reduce no-shows on estimated jobs

FAQ

How do electricians get customers online?

GBP (free) + LSAs (pay-per-lead) + Google Ads + NFC review cards + fleet branding.

Is EV charger installation a good niche?

Yes — 300% search volume growth since 2023. Add it to GBP categories and create a dedicated page.

How much does Google advertising cost for electricians?

$5-$15/click (Ads) or $20-$45/lead (LSAs). Start at $500-$1,500/month.

What To Do Next

• CAN-TAP Pro Bundle — NFC cards for every tech's tool belt
• Fleet Branding Package — License number + logo on every vehicle
• Block Buster Campaign — Target new-build and aging neighbourhoods